On Tuesday we started the following part of the childhood weight problems plan, with a name to the meals trade to cut back total energy in 13 classes of meals by 20% over the following 5 years. This builds on the sugar reformulation programme that impacts 9 classes of meals, making 22 in all and protecting 50% of all energy being consumed by kids. We additionally launched our newest One You grownup vitamin marketing campaign, working with family names that serve thousands and thousands of individuals day by day to advertise more healthy meals choices, together with McDonald’s, Greggs, Starbucks, Boots, Subway, Marks and Spencer and Tesco. The marketing campaign goals to assist individuals be extra conscious of the energy they eat whereas out and about, whether or not they’re choosing up breakfast on the best way to work, having lunch at their desks or consuming out.
It has a easy message: purpose for 400-600-600, that’s 400 energy for breakfast, 600 for lunch and 600 for dinner – with a few snacks in between and naturally drinks. With the common grownup consuming 200-300 energy too many a day and our kids as much as 500 too many a day, every industrial accomplice will promote engaging meal choices throughout the 400-600-600 benchmarks. Governments can introduce taxes, producers could make their merchandise more healthy, native authorities can issue well being into planning, however in the end we’re additionally individually accountable and offering info and increasing selection is on the coronary heart of this. You can learn our report here and discover out extra in our press release and blog.
Working adults spend on common one third of their waking hours at work, that means that workplaces have nice potential to advertise and encourage well being and wellbeing. On Wednesday, we launched the ‘Physical exercise, wholesome consuming and more healthy weight: a toolkit for employers’, a free useful resource becoming a member of the suite of toolkits we now have co-produced with Business within the Community (BITC). This goals to assist employers of all sizes obtain a more healthy working setting and encourage their workers to eat effectively and transfer extra. You can see the toolkit here and browse extra in our blog.
In England, nearly three-quarters of ladies begin breastfeeding when their youngster is born, nonetheless by 6-Eight weeks this drops to 44%, making our charges among the many lowest on the earth. We know that well being guests and midwives are completely essential in supporting moms to breastfeed for longer, and to enhance this, our Start4Life marketing campaign has created the ‘Breastfeeding Friend’ out there on a spread of platforms together with Facebook Messenger and now on Amazon Alexa. This know-how means mums can get useful recommendation at any time of the day or night time, rapidly and simply. More info might be discovered here.
This week we additionally launched the second part of the Sexual Health ‘Protect Against STIs’ marketing campaign, which inspires condom use to cut back the charges of sexually transmitted infections (STIs) amongst 16 to 24-year-olds, and raises consciousness of the intense penalties of STIs. We are utilizing common platforms corresponding to Snapchat and Instagram, producing new posters that can be featured in bars and golf equipment, and have established a partnership with LADbible – a key channel to achieve the 16-19 viewers. Resources are additionally being made out there for Local Authorities to help and promote the marketing campaign of their localities, together with posters to encourage condom use and promote free condom distribution schemes, wallet-sized playing cards detailing on-line help, digital property, and pictures and movies to be used on social media channels. You can discover out extra concerning the marketing campaign here.
And lastly, I want to thank all of our PHE colleagues who’ve been concerned within the incident in Salisbury this week. This consists of our Health Protection crew in Bristol, toxicologists, poisons and chemical consultants at our Centre for Radiation, Chemical and Environmental Hazards, and emergency response specialists. Based on present proof, we all know that the chance to the broader public is low, nonetheless PHE will proceed to supply recommendation to the nationwide response and to native clinicians.